UI Breakfast w/ Samuel Hulick

Source: Spotify

Podcast: UI Breakfast: UI/UX Design and Product Strategy

By: Jane Portman

Title: UX Personalization with Samuel Hulick

Key Takeaways

+ No casual relationship for that given moment

+ Focus on what the users are trying to accomplish – look at what the situation is that drives that accomplishment

+ Look to find those “boost areas” where you understand your users enough to liberate them from mental/emotional work by anticipating their needs and unnecessary fill-in pain points

+ Focus less on persona – more on situation beyond the use case because that provides deeper information

+ Everyone is driven by real world motivation that they encounter (forces in life to compel them to act in a certain way)

This podcast was really insightful for me to understand a different approach in the